SALISBURY has been selected as one of 16 destinations to receive a boost to its tourism sector, through further funding and a fresh marketing campaign.
The city will be featuring in a new promotional initiative for England Originals, supported by additional Discover England funding.
Tourist information company VisitWiltshire helped to secure the funding, administered by VisitEngland’s £5million domestic marketing recovery campaign, and says it will be instrumental in delivering Salisbury-focussed marketing activity over the next six months
Tourism and hospitality businesses that will feature in the campaign include Salisbury Cathedral and attractions within the Close, Milford Hall Hotel, English Heritage and the Stonehenge Tour, Wiltshire Creative, Stonehenge Campsite, Allium Salisbury and The Red Lion Hotel.
VisitWiltshire will also be working with England Originals to develop new travel itineraries and tour programmes featuring Salisbury, to encourage young, international travellers to visit and explore the city.
Andrew Stokes, director at VisitEngland, said: “Millions of jobs and local economies depend on tourism right across the country and the industry needs all of us to make sure it gets back on its feet.
“This funding will encourage people to get out and discover the outstanding destinations and quality attractions on our doorstep and also keep England’s tourism products and experiences front-of-mind for future international travellers.
“Now in its fifth year the Discover England Fund is all about embedding these amazing tourism products and reaching new audiences to drive visitor growth and boost local economies.”
Fiona Errington, head of marketing at VisitWiltshire, said this was “great news” for Salisbury, adding: “This funding will support marketing activity that will help promote the city.
“Those who are interested in visiting the city can visit our website where we have listed tourism and hospitality businesses that have secured the ‘We’re Good to Go’ mark, that helps people plan their trip and travel responsibly.”